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BtoB

dow

Published on .

Dow Chemical Co. “Human Element” Agency: Draftfcb, Chicago Target audience: Business decision-makers and key influencers Campaign objective: Communicate the connection between chemistry and humanity Media: TV (CNBC, CNN, Discovery, Fox, National Geographic) Budget: Undisclosed American Airlines “Flagship Experience” Agency: TM Advertising, Dallas Target audience: International business travelers Campaign objective: Promote American Airlines' Flagship premium-class service Media: TV and online Budget: Undisclosed ALSO BREAKING THIS MONTH *PPG Industries Campaign: “Doing Well, Doing Good” Media: Print Agency: Garrison Hughes, Pittsburgh Target audience: Community and business leaders *Shockwatch Campaign: “John Grayman” Media: Online and direct marketing Agency: MarketSense, Chicago Target audience: Shipping, operations, safety, logistics, quality and plant managers
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