Dow Chemical Co.
Agency: Draftfcb, Chicago Target audience: Business decision-makers and key influencers Campaign objective: Communicate the connection between chemistry and humanity Media: TV (CNBC, CNN, Discovery, Fox, National Geographic) Budget: Undisclosed
Agency: TM Advertising, Dallas Target audience: International business travelers Campaign objective: Promote American Airlines' Flagship premium-class service Media: TV and online Budget: Undisclosed
ALSO BREAKING THIS MONTH
*PPG Industries Campaign: “Doing Well, Doing Good” Media: Print Agency: Garrison Hughes, Pittsburgh Target audience: Community and business leaders
*Shockwatch Campaign: “John Grayman” Media: Online and direct marketing Agency: MarketSense, Chicago Target audience: Shipping, operations, safety, logistics, quality and plant managers