Montvale, N.J.—Dowden Health Media announced the acquisition of Priority Integrated Marketing, a Minneapolis-based company that provides healthcare and financial services marketing. Financial terms of the deal, which closed Monday, were not disclosed.
Priority President Jim Larranaga and COO Kathryn Hammond will join Dowden Health Media and report to Sid Gokhale, president of Dowden Custom Media.
Dowden Health Media is owned by High Road Capital Partners, a private equity firm, which acquired the business from Lebhar-Friedman Inc. last year.
Jordan, Edmiston Group represented Priority Integrated Marketing in the deal.