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Draft names Boschetto president-COO

Published on .

New York—Marketing services agency Draft announced Thursday that Laurence Boschetto has been promoted to president-COO, overseeing global operations. Howard Draft, the agency’s chairman-CEO, said Boschetto is his “chosen long-term successor.” Boschetto, who joined the company in 2002, was previously president of Draft New York. Wendy Lurrie was promoted to general manager of Draft New York, from exec VP-director of business development at Draft New York.
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