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BtoB

Draftfcb adds agency in Argentina

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Buenos Aires—Draftfcb announced the opening of Draftfcb Argentina. The new agency is the result of the consolidation of FCB Argentina, Lowe Argentina and Draft Argentina, which are all part of Interpublic Group of Cos. Last year, Draft and Foote Cone & Belding merged to become Draftfcb. The Argentina agency is led by President Pablo Poncini.
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