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BtoB

Draftfcb appoints global chief planning officer

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London—Draftfcb announced the appointment of Simon Calvert as global chief planning officer. Calvert was previously head of creative business solutions for Europe/Middle East. In his new role, he will help develop best practices and standards for strategic planning for the agency, as well as continue to play an integral role on the agency’s European and U.K. leadership teams.
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