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BtoB

Draftfcb appoints Orlov regional president of Europe/Middle East

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New York—Draftfcb announced that Alexei Orlov has been named regional president-Europe/Middle East. He will be based in London. Previously, Orlov was executive vice chairman of Wunderman Worldwide and CEO of global automotive operations for the agency. He succeeds David Florence, who will leave the agency.
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