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BtoB

Draftfcb, DDB big winners in Caples competition

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New York—Draftfcb and DDB each won five awards Thursday at the 29th Annual John Caples International Awards ceremony.

The awards, named after famed copywriter John Caples, are bestowed on the best creative direct marketing campaigns. There were 90 winners in all.

20:20 London and BMF Agency each won four awards, and I DO, OgilvyOne Worldwide and Wunderman each took home three.

The Caples Maxwell Sackheim Best in Show Award was given to I DO, a Brussels, Belgium-based agency, for its “Cyriel (84) Needs a Job” b-to-b direct mail piece targeting HR managers.

The Irving Wunderman Award for lifetime creative achievement went to Marcio Salem, president of São Paulo, Brazil-based ad agency Salem.

—Carol Krol

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