Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Draftfcb forms 361 Experiential

Published on .

Chicago—Draftfcb announced the formation of 361 Experiential, a new division that combines Draftfcb business units 361 Sports and Event Marketing and Hall Event Group. Dee Hall, who most recently ran these units, is being promoted to exec VP-integration at Draftfcb Chicago. Brad Back will lead 361 Experiential as senior VP-group management director.
Most Popular
In this article: