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Draftfcb forms 361 Experiential

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Chicago—Draftfcb announced the formation of 361 Experiential, a new division that combines Draftfcb business units 361 Sports and Event Marketing and Hall Event Group. Dee Hall, who most recently ran these units, is being promoted to exec VP-integration at Draftfcb Chicago. Brad Back will lead 361 Experiential as senior VP-group management director.
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