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BtoB

Draftfcb hires senior VP-group creative director

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New York—Draftfcb New York has hired Roald van Wyk as senior VP-group creative director. He was previously VP-creative director at Publicis Modem, New York. In his new role, van Wyk will lead creative development for several of the agency's key accounts, including the Office of National Drug Control Policy and Mattel's Fisher-Price brand.
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