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BtoB

DraftFCB taps Boschetto as president-COO

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New York—Following the June 1 merger of Interpublic Group of Cos.’ Draft and Foote Cone & Belding units to create DraftFCB, Laurence Boschetto has been named president-COO of the combined entity. Boschetto was previously president-COO of Draft. The newly merged unit will officially begin to operate as a single entity on Jan. 1. The agency said that due to the size of its network, it will take another 12 to 15 months to complete the global roll-out of the combined DraftFCB offering.

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