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BtoB

Draftfcb wins ‘Best in Show’ at BMA Chicago Tower Awards

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Chicago—Draftfcb, Chicago, won Best in Show for a campaign it created for Dow Chemical Co. at the Tower Awards, presented by the Chicago chapter of the Business Marketing Association. The awards recognize excellence in b-to-b marketing communications.

For total communications program over $500,000, the Gold Tower Award was given to Young & Rubicam, New York, for an integrated campaign developed for Accenture.

For total communications program between $200,000 and $500,000, the Gold Tower Award went to Chempetitive Group, Chicago, for a campaign it created for Bio-Rad Laboratories, Life Science Group.

And for total communications program under $200,000, the Gold Tower Award was presented to McKinney Chicago for a campaign it developed for Remel.

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