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DraftWorldwide to bring Lowe Live into fold

Published on .

New York--DraftWorldwide announced it is absorbing Lowe Live's customer relationship management businesses. Lowe Live's parent company, The Lowe Group, will remain independent of DraftWorldwide. Lowe and DraftWorldwide are units of Interpublic Group of Cos., the world's largest marketing conglomerate. Interpublic is keen on consolidating its CRM businesses into DraftWorldwide, one of its biggest units.
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