×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

DraftWorldwide to bring Lowe Live into fold

Published on .

Most Popular
New York--DraftWorldwide announced it is absorbing Lowe Live's customer relationship management businesses. Lowe Live's parent company, The Lowe Group, will remain independent of DraftWorldwide. Lowe and DraftWorldwide are units of Interpublic Group of Cos., the world's largest marketing conglomerate. Interpublic is keen on consolidating its CRM businesses into DraftWorldwide, one of its biggest units.
In this article: