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DraftWorldwide now just Draft

Published on .

Chicago--Direct agency DraftWorldwide, part of The Interpublic Group of Cos. Inc., announced Monday that it has changed its name to Draft.

As part of the re-branding, the agency introduced a new logo that it says is "a visual demonstration of the agency's new global positioning: "The Science Behind the Success." It also re-launched its Web site at www.draftworldwide.com.

Draft offices will add the city in which they're based to their names, such as Draft Chicago, Draft New York and Draft London.

--Carol Krol

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