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Driving Demand in the Demand Center:
Proven Practices for Fueling Marketing's Revenue Engine

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Today's marketing team supports every stage of the buying process – going far beyond inquiry generation - and hold the keys to maintaining, tuning and accelerating the marketing revenue engine. Join us as we explore the “sea change” that has occurred over the last ten years leading to the rise of marketing's revenue engine. SiriusDecisions' Megan Heuer will discuss the five components of campaign planning required for the new demand center. Don't miss Jim Williams, Director of Product and Program Marketing at Eloqua as he reveals the inside scoop on Eloqua's own proven practices for building, fueling and fine-tuning “Eloqua's Revenue Engine”.
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