BtoB expands into home therapy market

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Santa Monica,, the Web site launched by former U.S. Surgeon General Dr. C. Everett Koop, said Monday it has agreed to acquire home infusion service provider IVonyx Inc. for approximately $7 million in cash and stock. The move, which comes just a month after Inc. acquired Stayfit USA to provide employers with wellness benefits for their employees, expands the site's health and wellness offerings into the fast-growing home therapy market. The $4 billion to $5 billion U.S. home infusion market is expanding because of an aging population and a growing trend to offer cost-effective clinical care in the home.
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