Drop in ad pages continued in February

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New York--Magazine ad pages continued to fall in February, down 16% from a year earlier, according to the Publishers Information Bureau. Total magazine ad revenue was down more than 8% last month. For the first two months of the year, ad pages were down 17%. Categories hardest hit in February were: technology, down 33%; financial, insurance and real estate, down 30%; and apparel and accessories, down 26%. The only ad page gains were in drugs and remedies, up 2%, and food and food products, up 1%. Ad pages for all of the major titles were down to varying degrees. Ad pages for Business Week declined 12%, while ad pages for rival Fortune fell 34%.
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