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BtoB

Droz and Associates and Informa merge

Published on .

Pittsburgh - Droz and Associates, an integrated marketing firm, and Informa (The Institute for Marketing Accountability) have merged. Informa will become a division of Droz and will continue to identify, manage and measure marketing outcomes. Dan Droz will remain CEO and take on the title of chairman. Gerald Driggs, founder of Informa and most recently CEO of the Corporation of Standards and Outcomes, will become president-COO of Droz.
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