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BtoB

Dun & Bradstreet, Acxiom form alliance

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Murray Hill, N.J.--Dun & Bradstreet, a global provider of business information, and Acxiom Corp., a provider of business-to-business and consumer marketing information, Thursday announced a strategic alliance that will broaden both companies' marketing information services and expand their distribution channels. D&B, Murray Hill, N.J., will augment Little Rock, Ark.-based-Acxiom's business marketing information. D&B will offer its customers InfoBase, Acxiom's U.S. business and consumer marketing database.
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