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BtoB

Dynamic Logic introduces ad optimization tool

Published on .

New York—Research firm Dynamic Logic has introduced Adometer, an optimization tool that gives advertisers an early indication of a campaign’s performance.

The tool is based on real-time measures of such attitudinal factors as how memorable an ad is and whether the target audience is being reached. Adometer uses a short survey that launches within the frame of an advertisement. Results are delivered to clients using an online interface.

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