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BtoB

Dynamic Logic launches AdIndex Sponsorship

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New York--Research company Dynamic Logic announced the launch of AdIndex Sponsorship, a new product to help advertisers measure the effectiveness of sponsorships that aim to link a brand to a particular activity, event or content.

It also helps advertisers evaluate the impact of sponsorships on customers’ perceptions of the brand as well as their intent to purchase or engage in a particular activity.

The specific contribution that a sponsorship can add will be measured using a control/exposed methodology, which isolates the effects of the sponsorship from other activity, such as online and offline media.

--Kate Maddox

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