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BtoB

Dynamic Logic has research apps

Published on .

New York--Dynamic Logic said Wednesday it has released a software application designed to make automotive, financial services, pharmaceutical and packaged goods industry advertisers more effective. Branded AdIndex Vertical Enhancements, it includes Web surveys to find out what customers want and what they recall about messaging. In b-to-b marketing, where it has extensive experience, Dynamic Logic can look for such key factors as purchasing intent or purchasing influence. Nick Nyhan, Dynamic Logic president, said a mix of software, Web services and industry experts can help marketers gain real return from marketing campaigns. The cost to get up and running with AdIndex Vertical Enhancements is about $10,000, Nyhan said.
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