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BtoB

Dynamic Logic signs new publisher clients

Published on .

New York--Dynamic Logic Inc. has signed new publishing clients that will use the company's brand research services to help advertisers measure the effectiveness of online advertising. The new clients are Microsoft Network, Terra Lycos, CBS MarketWatch.com, About.com, American Greeting, RollingStone.com and GetMusic.com. Dynamic Logic is a third-party research company that measures traditional brand metrics such as awareness levels, brand favorability, purchase intent and message association.
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