San Bruno, Calif.—Social sales force automation company Dynamic Signal has raised $13.3 million in a second round of funding, led by venture capital company Venrock. New investor Time Warner Investments joined the round along with existing investors Trinity Ventures and Cox Enterprises.
Dynamic Signal's technology identifies high-value fans, bloggers and influencers, and enables their recruitment and engagement. Current customers include brewery MillerCoors and software company SAP.
The company said it will use the funding to strengthen sales and marketing efforts, continue to invest in the overall engineering of services, and grow its client support organization. The new funding brings the total investment in the company to more than $21 million.