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E-commerce boom in Asia forecast

Published on .

Cambridge, Mass.-based Forrester Research Inc. said Wednesday that it expects Asia-Pacific e-commerce to reach $1.6 trillion in 2004, with $1.5 trillion of that figure being linked to b-to-b online sales. ``The combination of pressure from global trading partners, falling trade barriers, and government enthusiasm for e-commerce will aggressively push the region into the Internet economy,'' said Stuart D. Woodring, Forrester's VP-research for emerging Internet economies. Forrester predicts that e-commerce in Europe will reach $1.5 trillion in 2004, with $1.4 trillion coming from the b-to-b sector. ``E-commerce in Europe benefits from a number of inherent strengthsÏa coherent regional trading bloc, a strong technology infrastructure, and deep connections to global supply chains,'' said Therese Torris, director of research at Forrester Research B.V. Forrester predicts that global e-commerce will reach $6.9 trillion in 2004.
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