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e-Dialog survey finds increased usage of e-mail marketing

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Lexington, Mass.--A survey of more than 300 marketers by e-Dialog, an e-mail marketing provider, found 55% have increased the percentage of their marketing budgets allocated to e-mail marketing;. The report also found 48% consider e-mail marketing to be a mainstream marketing vehicle for their company, and 32% ranked e-mail as their most effective marketing vehicle.
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