Subjects covered in the new version include address collection, content relevancy, disclosure, permission, referrals and unsubscribe practices. It includes new terminology and permission definitions, as well as a definition of spam that is consistent with U.S. and E.U. laws.
"It is important to the e-mail industry as a whole to establish this framework," said Trevor Hughes, executive director of the ESPC, in a statement.
The ESPC Receiver Relations Committee collaborated with StrongMail Systems, CheetahMail (an Experian company) and Topica on the guide. ESPC members also contributed specialized expertise and insight.