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BtoB

E-mail deliverability best on Mondays, mornings

Published on .

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New York--Commercial e-mail messages have the highest deliverability rate on Mondays, according to Return Path's Deliverability Index.

The e-mail management company also said the best deliverability time frame is between 6 a.m. and 10 a.m. Eastern time. Return Path said e-mail deliverability rates are lowest on Saturdays between 10 a.m. and 2 p.m.

The report was based on tracking more than 16,000 e-mail campaigns sent between Jan. 1 and April 31.

--Carol Krol

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