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E-mail list prices continue to slide, Worldata says

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Boca Raton, Fla.—E-mail list pricing for both b-to-b and consumer lists continue to decrease, according to list manager Worldata in its Worldata List Price Index.

B-to-b permission-based e-mail lists commanded an average price of $273/M this month, a 1.4% decrease compared with January 2006.

Worldata said the decreased pricing in the b-to-b e-mail category reflects growth in the number of lists available.

B-to-b e-mail lists were the highest-priced category among all lists, including business catalogs, business magazines, databases and attendee/membership lists, with newsletter lists a distant second. Newsletter lists commanded an average $172/M, a decrease of 3.4% from last year.

—Carol Krol

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