×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

E-mail list prices fall, still get top dollar

By Published on .

Most Popular

Boca Raton, Fla.—Although permission-based b-to-b e-mail was ranked the highest-priced list rental category—with a straight average price of $277 per thousand names in October—it was the largest price decrease among list types compared with the same period last year, according to list manager Worldata in its Fall 2006 List Price Index. B-to-b e-mail list prices decreased an average of $4 per thousand compared with the same period last year. Meanwhile, Worldata said, CPM prices for traditional direct-mail channels were on the rise. “E-mail must continually lower their CPMs in order to make list rentals cost-effective for marketers,” said Ray Tesi, senior VP-Worldata, in a statement.

In this article: