Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


E-mail list prices slide

Published on .

Boca Raton, Fla.—Prices for both b-to-b and consumer e-mail lists have dropped, according to list manager Worldata, which released its Winter 2008 List Price Index.

According to the list company, e-mail lists dropped an average $2 per thousand compared with last year. However, databases and master files; public sector; and attendee/member lists all reported increased CPMs.

“We have noticed the continuing trend of lower CPMs for b-to-b and b-to-c permission-based e-mail lists,” said Ray Tesi, senior VP at Worldata, in a statement. “This is due to the significant increase in the number of e-mail lists coming to the market and, because of this increased competition coupled with weakening performance in the channel, list owners are negotiating CPMs off ratecard pricing.”

—Carol Krol

Most Popular
In this article: