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Hit the books

Looking for some end-of-summer reading? Here are some recently released or revised books you should know about.

•"E-mail Business Strategies & Dozens of Other Great Ways to Take Advantage of the Internet" by Phil Gurian (Revised & updated for 2001)

•"Permission-Based E-Mail Marketing That Works!" by Kim MacPherson (May 2001)

•"World Wide Web Marketing: Integrating the Web into Your Marketing Strategy" by Jim Sterne (Third edition, released June 2001)

•"Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide" by Ralph F. Wilson (October 2001; pre-publication sale on

Some e-mail vendors:


Digital Impact Inc.

Dynamics Direct

FullSeven Technologies Inc.



MindArrow Systems Inc

Optiem L.L.C.

Quris Inc.

Radical Communication


Responsys Inc.

Sharp eMail Marketing Solutions

Socketware Inc.


Veripost Inc. Inc.



E-mail Newsletter Strategies

September 12-13

Hyatt Regency, San Francisco

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