Eighty-three percent of respondents said e-mail newsletters were either very important or important sources of information, rivaling print media, which garnered 84%. Corporate and media Web sites came in third at 71%.
So-called new media distribution methods came in last. Webcasts and podcasts were cited by 40% of respondents, RSS feeds by 39%, and blogs and wikis by 34%.
More than 300 SMB executives were surveyed online in January and February for the report, “Optimizing Email Newsletters for Small/Medium Businesses.”