Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


E-marketplace Transora names CEO

Published on .

Chicago--Judith Sprieser, the highest-ranking female executive at Sara Lee Corp., has been named CEO of Transora, the e-marketplace created to serve the consumer packaged goods industry. Chicago-based Transora is still aiming for a fourth quarter launch. It counts other giants such as Coca-Cola Co. and Procter & Gamble Co. among its members. Sprieser had recently taken over responsibility for Sara Lee's $8 billion food and food-services operation.
Most Popular
In this article: