E-marketplace Transora names CEO

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Chicago--Judith Sprieser, the highest-ranking female executive at Sara Lee Corp., has been named CEO of Transora, the e-marketplace created to serve the consumer packaged goods industry. Chicago-based Transora is still aiming for a fourth quarter launch. It counts other giants such as Coca-Cola Co. and Procter & Gamble Co. among its members. Sprieser had recently taken over responsibility for Sara Lee's $8 billion food and food-services operation.
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