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E.piphany acquires ASP eClass Direct

Published on .

E.piphany Inc., San Mateo, Calif., a provider of analytic, campaign management and personalization applications, announced April 14 that it agreed to acquire eClass Direct, an application service provider of permission-based e-mail marketing services. eClass Direct, which provides scalable hosted e-mail service, will allow E.piphany to serve marketing departments at businesses of varying sizes that want to outsource e-mail marketing.
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