E.piphany, HP extend reseller agreement globally

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San Mateo, Calif.--In a major marketing deal, analytics and campaign management powerhouse E.piphany Inc. announced that its existing reseller and integration pact with Palo Alto, Calif.-based Hewlett-Packard Co. will be extended globally. To date, nearly all the companies' co-marketing initiatives, which are aimed at providing customer relationship platforms to financial services, manufacturing and technology companies, have happened in the North America and Europe. Now, they will begin targeting Asia and Latin America as well. U.S. technology companies have increasingly been pinning their sales hopes on Asia because of the economic slowdown on their home turf.
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