Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


E.piphany lands American Airlines business

Published on .

San Mateo, Calif.--E.piphany has confirmed that American Airlines will use its E.4 E-Commerce Reporting and Analysis software on its well-traveled Web site. The move by American Airlines, Fort Worth, Texas, is designed to enhance the personalization of its Web site. Specifically, the airline aims to deliver more personalized information to its customers by pulling data from legacy systems, Web site databases and travel agents. The move is significant because many corporations are looking for solutions to draw together disparate data for enhanced customer service on Web sites. If American Airlines is successful, it could spur more rapid adoption of database analysis software in business-to-business environments.
Most Popular
In this article: