San Mateo, Calif.--E.piphany has confirmed that American Airlines will use its E.4 E-Commerce
Reporting and Analysis software on its well-traveled Web site. The move by American Airlines,
Fort Worth, Texas, is designed to enhance the personalization of its Web site. Specifically, the
airline aims to deliver more personalized information to its customers by pulling data from legacy systems, Web site databases and travel agents. The move is significant because many
corporations are looking for solutions to draw together disparate data for enhanced customer service on Web sites. If American Airlines is successful, it could spur more rapid adoption of database analysis software in business-to-business environments.