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BtoB

E-reader ownership explodes

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New York—About 5.9 million U.S. adults own an e-reader, according to data collected between March and October of this year and released Monday in the “GfK MRI Survey of the American Consumer.” Just 2.1 million U.S. adults owned e-readers in the same period last year, according to GfK MRI data.

GfK MRI data also indicated that almost three-quarters (74.9%) of e-reader owners interviewed in the 12 months ended Oct. 31 had read a book on their device in the previous six months. Just 17.6% had read a newspaper and 15.3% had read a magazine on their devices in the same time frame.

GfK MRI interviews about 26,000 U.S. adults in their homes annually.

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