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BtoB

Eagle hawks Ifinder as an ally

Published on .

Willow Grove, Pa.--Eagle Email said it has signed a deal to combine its customer relationship management services with the content services of Ifinder Inc., Philadelphia. Eagle is the e-mail marketing unit of direct marketing agency NetworkDirect. The alliance will allow Eagle to offer e-mail newsletters as part of a comprehensive marketing package, which also includes tracking of customer leads and automated dialogues based on customer responses.
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