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BtoB

Earned Media Optimization: The Integration of SEO and Social Media

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Search engines are indexing more social content. And social signals are becoming a bigger part of Google and Bing's algorithms. In this paper, we outline best practices for building and engaging a social community and creating socially-driven, keyword-optimized content to drive efficiency across online marketing channels and improve the ROI of your search and social marketing efforts.
In this article: