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Eaton Corp. debuts global campaign

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Boston—Eaton Corp., which manufactures electrical control and industrial automation products, has introduced a global ad campaign called “Things Have Changed.” Jack Morton Worldwide, Boston, developed the campaign, which includes print, online and events. It is designed to drive engagement with IT professionals and generate leads for Eaton PowerAdvantage resellers. Eaton also launched a campaign microsite at switchon.eaton.com. The campaign budget was undisclosed.
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