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BtoB

EBay acquires recommendation company Hunch

Published on .

San Jose, Calif.—E-commerce site eBay Inc. has acquired social recommendations company Hunch Inc. to more closely match buyers with sellers and their products. Hunch technology uses what it calls a “taste graph,” integrating buyers' Internet browsing histories as well as social interactions and questionnaires to customize product recommendations. Terms of the deal were not disclosed.
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