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BtoB

EBay launches small-business promotion

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San Jose, Calif.--EBay this week launched a sweepstakes offering small businesses a chance to win $25,000 toward purchases on eBay for their businesses. The promotion, with a tagline of “Big Savings for Small Business,” is part of eBay’s next wave in b-to-b marketing. In January, eBay launched its first b-to-b effort, called eBay Business, and it has been aggressively marketing to small and midsize businesses.
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