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BtoB

EBay names BBDO agency of record

Published on .

San Jose, Calif.—Auction site eBay has selected BBDO New York as its marketing agency of record in the U.S. to handle its estimated $250 million account.

BBDO will be responsible for all of eBay’s marketing operations, including TV, print, Internet and direct marketing. EBay’s previous agency was Goodby, Silverstein & Partners.

—Kate Maddox

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