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Economist b-to-b unit sells Pyramid to Executive Insight

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New York--The Economist Group's b-to-b subsidiary, The Economist Intelligence Unit L.L.C., has sold its Pyramid Research unit to Executive Insight L.L.C., a Cambridge, Mass.-based b-to-b market forecast and commentary company. The financial terms of the deal, brokered by The Jordan, Edmiston Group Inc., were not disclosed.The deal marks a retreat by the Economist Intelligence Unit, which is consolidating its research capabilities into the country-by-country business and e-business information sectors. Pyramid Research, founded in 1986 by the Economist Intelligence Unit, is a telecommunications specialist, with an emphasis on European mobile research. "Pyramid has been extremely successful in developing research and advisory products that are very valuable to the telecommunications industry and has developed a reputation as a preeminent supplier of these services, " said Nigel Ludlow, managing director of the Economist Intelligence Unit, in a statement. In recent years, Economist Intelligence Unit has gone about building itself into what is viewed as one of the top-tier sources for information on doing business in countries where information is hard to come by, including Iraq. Its country business briefings on larger markets, including the U.S., Canada and the U.K., are widely used by the Fortune 500. Last year, it launched EbusinessForum.com, a Web business information portal backed by marketers including Oracle Corp. and Dell Computer Co.

--Philip B. Clark

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