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BtoB

Economist Group b-to-b unit launches global senior executive portal

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The Economist Group's b-to-b arm, Economist Intelligence Unit, London, has launched Ebusinessforum.com, a portal aimed at senior executives overseeing their companies' e-business initiatives. Ebusinessforum.com, which is being sponsored by advertisers including Oracle Corp., Dell Computer Co., KPMG Consulting and Deutsche Bank AG, has content on doing Internet business in countries including the U.S., China, Brazil and Egypt. The launch is significant because of The Economist's popularity with top-level executives.
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