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BtoB

'Economist's' paid digital subscriptions top 100,000

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London—The Economist Group said digital-only subscriptions for The Economist on tablets, e-readers and the Web surpassed 100,000 at of the end of October. That figure was more than double the number of digital-only subscriptions a year earlier.

The Economist also reported more than 3 million downloads of its app to tablets and smartphones. The brand's Internet site also topped more than 7 million monthly unique visitors in September, up 45% from a year earlier, according to Omniture.

At the same time, the magazine's print circulation increased 3% to 1,486,838 copies in the January-June 2011 Audit Bureau of Circulations audit period.

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