New York—The Economist is the first weekly magazine to release a Consolidated Media Report from the Audit Bureau of Circulations. The CMR is designed to verify a media brand's reach on separate platforms.
In its CMR, the reach of The Economist brand was detailed in numerous areas, such as its combined print and digital circulation (893,208), total unique devices using the Economist app (255,425) and total monthly unique browsers (3,592,144). The CMR also tallied The Economist's social media interactions on Facebook (1,009,815), Twitter (2,279,796) and YouTube (502,118).
“We have released this report to provide the transparency and authority that advertisers value from an ABC audit. While not perfect, we believe it's a positive first step to show advertisers our brand footprint and to help them make comparisons across platforms and titles,” said Paul Rossi, managing director-exe VP of The Economist Group, Americas, in a statement.