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This Economy Brought to You by the Wrong Metrics

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Pat LaPointe, managing partner at MarketingNPV, argues that the current economic crisis was brought on in part by investors using the wrong metrics to evaluate performance. “In short, we all got too focused on the WRONG metric of short-term growth in stock prices…only this time, we managed to ensnare millions of homeowners in the process, destabilizing their confidence in spending.” Read more on his blog. READ MORE
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