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BtoB

Edelbrock hires PCG for PR

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Torrance, Calif.--Edelbrock Corp., a manufacturer of performance automotive and motorcycle aftermarket products, has hired Pacific Communications Group as its PR agency of record. The selection marks the first time in the company's 64-year history that it is using an outside firm to handle automotive media relations. PCG will handle integration of media relations into overall marketing for the company.
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