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BtoB

Edelman taps Berland to run global research business

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New York—Edelman has appointed Michael Berland CEO of Edelman Berland, the company's newly named strategic research and analytics business. Berland will lead Edelman's reputation, branding and communications research. He will also integrate StrategyOne, Edelman's existing market research department, and Edelman Berland. Prior to joining Edelman, Berland was president of research company Penn Schoen Berland. He is also a former adviser to New York Mayor Michael Bloomberg.
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